Product Design, Concept Design, Research  |   2017

Product Design, Research |   2017

Voyage

Voyage

The Set-up

The Set-up

backpacker1

Voyage is an application designed to equip international travelers with everything they need to stay safe while abroad.  As an avid traveler, I've experienced first hand the disconnect between travelers and their search to find important resources abroad.  Voyage's mission is to deliver reliabile news sources to those who stand to benefit from it. 

*Disclosure: VICE is not associated with this app in any way. The project was to design a product as a subsidiary to a larger brand. For my purposes VICE fit that role perfectly. 

Voyage is an application designed to equip international travelers with everything they need to stay safe while abroad.  As an avid traveler, I've experienced first hand the disconnect between travelers and their search to find important resources abroad.  Voyage's mission is to deliver reliabile news sources to those who stand to benefit from it. 

*Disclosure: VICE is not associated with this app in any way. The project was to design a product as a subsidiary to a larger brand. For my purposes VICE fit that role perfectly. 

Voyage is an application designed to equip international travelers with everything they need to stay safe abroad.  As an avid traveler, I've experienced first hand the disconnect that sits between travelers and finding important resources while abroad.  Voyage's mission is to deliver reliabile news sources to those who stand to benefit from it.

*Disclosure: VICE is not associated with this app in any way. The project was to design a product as a subsidiary to a larger company. For my purposes VICE fit that role perfectly. 

 

The opportunity at hand

The opportunity at hand

If you’re someone who has traveled internationally, either backpacking or traditionally, then you have some understanding of how frightening being abroad can be. Some travel for that feeling, but often times that discomfort can cross a line. It seems that dangerous situations are presenting themselves more and more, and travelers abroad do not currently have the resources or the information needed to avoid these hazards. We wanted to provide exactly this to travelers away from home so that they live out their adventure without one eye open.

If you’re someone who has traveled internationally, either backpacking or traditionally, then you have some understanding of how frightening being abroad can be. Some travel for that feeling, but often times that discomfort can cross a line. It seems that dangerous situations are presenting themselves more and more, and travelers abroad do not currently have the resources or the information needed to avoid these hazards. We wanted to provide exactly this to travelers away from home so that they live out their adventure without one eye open.

voyageXmockup
iPhone7BlackMockup

Why VICE?

Why Vice?

A goal of this project was to identify a problem and design a solution in the context of another company’s branding. We chose VICE for two primary reasons:

A goal of this project was to identify a problem and design a solution in the context of another company’s branding. We chose VICE for two primary reasons:

1. International travelers, especially those who travel more adventurously are who VICE’s tone-of-voice is catered to. This demographic also makes up a strong porportion of VICE’s target demo.

 2. VICE is known for their willingness to report in a lot of the dangerous parts of the world that these travelers venture to. They would  benefit most from VICE's reports. 

1. International travelers, especially those who travel more adventurously are who VICE’s tone-of-voice is catered to. This demographic also makes up a strong porportion of VICE’s target demo.

 2. VICE is known for their willingness to report in a lot of the dangerous parts of the world that these travelers venture to. They would  benefit most from VICE's reports. 

Insights from abroad

Insights from abroad

We needed to initially validate if there exists a need for our idea, while gaining valuable insights in how travelers obtain information while abroad, and the nature of how they travel in general, the apps they use and how they use it. We spoke with a handful of  backpackers who often travel to remote and more dangerous destinations as well as more traditional travelers. 

Based on our research, we were able to validate the concept as well as gather key user stories to help us narrow in on  a design direction. Apart from our user interviews, we dove into the market to find alternatives solutions to our problem, but ended up finding that travelers don't use these apps for the reason that they aren't personalized enough.

We needed to initially validate if there exists a need for our idea, while gaining valuable insights in how travelers obtain information while abroad, and the nature of how they travel in general, the apps they use and how they use it. We spoke with a handful of  backpackers who often travel to remote and more dangerous destinations as well as more traditional travelers. 

Based on our research, we were able to validate the concept as well as gather key user stories to help us narrow in on  a design direction. Apart from our user interviews, we dove into the market to find alternatives solutions to our problem, but ended up finding that travelers don't use these apps for the reason that they aren't personalized enough.

woman_backpacker

The Discovery

The Discovery

"Travelers often receive unreliable travel advice and information, leading them into dangerous situations."

"Travelers often receive unreliable travel advice and information, leading them into dangerous situations."

"Travelers receive unreliable information often leading them into dangerous situations."

yellow dots

We found that international travelers have a limited source of knowledgable information to guide their travels. Consequentially, most rely on other travelers for this information. While this method returns personalized information, more often than not the information is misleading, sometimes potentially directing travelers into unsafe circumstances. 

We found that international travelers have a limited source of knowledgable information to guide their travels. Consequentially, most rely on other travelers for this information. While this method returns personalized information, more often than not the information is misleading, sometimes potentially directing travelers into unsafe circumstances. 

Arriving at a solution

The Solution

We can provide travelers with reports and alerts curated from reliable sources by utilizing geolocation services and push relatable and reliable content users. This accounts for the two key findings from our research.

So, we asked ourselves three general questions that would be used to direct our design:

1. How do we design for everyone, knowing travellers come from diverse and varied backgrounds and cultures?
2. What contexts need to be considered?
3. How do we deliver information in a way that can benefit the traveler?

Throughout the design phase we would revisit these three questions as a way to keep ourselves in-line.

Utilizing geolocation to provide travelers with reports and alerts curated from reliable sources. This accounts for the two key findings from our research.

We asked ourselves three questions that would be used to direct our design:

1. How do we design for everyone?
2. What contexts need to be considered?
3. How do we deliver information in a way that can benefit the traveler?

Throughout the design phase we would revisit these three questions as a way to keep ourselves in-line.

circle graph1

Sketching and wireframing

Sketching and Wires

We began by initially sketching ideas on paper and eventually moving into low-fidelity wireframes. Our goal was to brainstorm as main ideas as possible and eventually settle on a design that seemed to solve our user's needs. 

We began by initially sketching ideas on paper and eventually moving into low-fidelity wireframes. Our goal was to brainstorm as main ideas as possible and eventually settle on a design that seemed to solve our user's needs. 

wireframe2

Visual Direction

Visual Direction

As we refined our design through numerous usability tests, we were able to start considering the visual direction needed to bring the app to life. Important considerations had to be taken in this stage of the design. As a child app of VICE, we had to keep their brand guidelines in mind. In order to make the app look and feel like a VICE app, we borrowed various design elements from other apps of theirs, such as their headings and footer sizes.

As we refined our design through numerous usability tests, we were able to start considering the visual direction needed to bring the app to life. Important considerations had to be taken in this stage of the design. As a child app of VICE, we had to keep their brand guidelines in mind. In order to make the app look and feel like a VICE app, we borrowed various design elements from other apps of theirs, such as their headings and footer sizes.

We kept in line with the VICE style guide, using their typography and button elements.

We kept in line with the VICE style guide, using their typography and button elements.

The decision to make the app a more silver tone than black came late in the design process. This decision was made as a preventitive measure to avoid app confusion. We didn't want users to confuse our app with others in the VICE chain.

The decision to make the app a more silver tone than black came late in the design process. This decision was made as a preventitive measure to avoid app confusion. We didn't want users to confuse our app with others in the VICE chain.

voyage10white
change2
change1 copy
newbaxkground

© 2019 COLLIN BOYER